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Pd-m presents sustainable design at West Midlands Healthtech Innovation Accelerator ? Our Sustainability Lead Rich Shaw was invited to present to the?West Midlands Health Tech Innovation Accelerator - WMHTIA?programme, a combined initiative with Medilink Midlands. ? The purpose was to discuss the subject matter of embedding sustainability at the early-stage of innovation within Health Technologies. ? With "80% of a product's environmental impact determined during the design phase” (McArthur Foundation) if an organisation is to achieve Net Zero a sustainable product strategy is imperative.? ? Hosted at Aston University the event focused on key design aspects for bringing novel health and medical technology innovations to market successfully. ? Rich discussed the critical importance of prioritising sustainability from the concepting phase or early TRLs.?In his talk, Rich highlighted that as a product gets closer to market it gets harder to re-engineer 'sustainability' back into it.? ? Rich commented "Too often, sustainability is an afterthought rather than being built into the core design process...I hope this event will help inform the sector on where and how they can look to make sustainability integral to their business." ? The presentation was extremely well-received by the attendees, many of whom appreciated gaining clarity on circular economy principles and a better understanding of why being proactive will yield a cost benefit as well as competitive advantage. ? At Pd-m, we are passionate about helping companies across industries, to develop sustainable product solutions that work on entire lifecycle of a product, not just its manufacture and use. You can learn more and chat to Rich about how we can help address Net Zero through innovation by scheduling a 30 min drop-in session with our sustainability lead. Link: https://lnkd.in/erZukSEw ? #sustainability #innovation #ealystage #startups #accelerators #design #netzero #circularity #innovatetozero Benjamin Roberts?Linsey Hardy ABHI Bionow NIHR for Industry SBRI Healthcare Joanne Bekis CMgr MCMI (She/Her) Richard Hadfield Ian Newington Al Mills

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Andrew Davidson

Life Science Consulting Healthtech SMEs

9 个月

Well done Rich, it sounds like the event was a success and good to spread your message about product design is where most of the cost and carbon savings will ultimately come from.

Great presentation! Thank you very much for your time and sharing your knowledge with the room.

Richard Hall MSc, BA(Hons), CMgr MCMI, FRSA

Innovation, sustainability and design consultancy founder I CEO I Mentor

9 个月

Looks like a brilliant event you presented at Rich Shaw.

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