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?? Falling used car values show return to seasonal trends, Cap HPI says ?? The average value of used cars at the three-year/60,000 mile point has fallen by 1.5% during April, according to cap hpi. The data firm said this fall followed an overall rise in values of 0.5% over the first quarter of the year and reflected a gentle softening in demand and an increase in supply. Cap HPI director of valuations Derren Martin said: “The market feels healthy, but a number of retailers have expressed that demand is slightly below where they had hoped and budgeted for, after a robust first quarter." EV values have recorded the biggest monthly fall since June 2023, although there were increases for the Mini Cooper Electric and Cupra Born. Read more online: https://lnkd.in/e5mxDpVW ???Click our follow button to see regular car and fleet industry news and insights, and subscribe to our newsletter??? #BusinessCar #usedcars #remarketing #evs #electricvehicles #mini #cupra MINI UK CUPRA CUPRA UK CUPRA UK For Business

  • Falling used car values show return to seasonal trends, Cap HPI says

Nice insights! Given the slight demand softening, have you considered leveraging micro-moment targeting to capture potential buyers at the exact moment they're ready to make a decision, complemented by the diverse data approach of A/B/C/D/E/F/G testing to finely tune your marketing messages across different demographics?

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