If you're looking at embedded banking in the context of the automotive industry, check out David Mitchell's post. He and the team at Futurice have been a lot in the space. I think there's a lot more for the automotive players to do -- in fact, if I was to be somewhat challenging, I think it's fair to say it's essentially untapped. I'm paying my automotive provider per month for a vehicle right now through a car lease, right? That is TOTALLY disconnected from everything else I'm doing *IN* the car and surrounding the car. Why? Charge it up? Different provider. Different payment options and friction. Get it cleaned? Different provider. Different payment options and friction. Get it maintained? Different provider. One payment option -- up front, NOW -- and stupid huge friction. Pay for parking? Different providers, huge, friction, yada yada yada. Buy a McDonalds? Different payment providers. Why am I having to mess about with payments at a drive-through? Just get it done. Make it seamless. So fully with you on the points you're highlighting David... Nice work team Futurice. As for the automotive industry: More, please!
?? Chief Growth Officer | Futurice | Boosting company productivity 10x with Data and AI ??
Our relationship with our cars will change significantly in the next five years, and much of the change will be enabled by Embedded Banking. Check out our latest blog for a few of my thoughts on the topic. #automotive #customerexperience #embeddedbanking
Board Member & Strategic Advisor
7 个月Ewan MacLeod why paying for a car, and not for transportation?