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???? Strategic Shift: Goldman Sachs Transitions Marcus by Goldman Sachs to Betterment ???? In a strategic move that’s stirring the fintech world, Goldman Sachs has decided to transition its robo-advisor customers from Marcus Invest to the well-established digital investment advisor, Betterment. This decision marks a significant pivot in Goldman Sachs’ approach to consumer banking and wealth management. Marcus Invest (Marcus by Goldman Sachs) was a digital investing platform offered by?Goldman Sachs. It provided digitally customized investment portfolios to consumers. However,?Goldman Sachs?has decided to transition away from Marcus Invest and is no longer accepting new investment accounts. Betterment?is the largest independent digital investment advisor in the United States. It offers automated investing, diversified portfolios, and valuable tax-smart tools. Betterment serves more than 850,000 customers and manages more than $45 billion in assets. "As we increase our focus on our growing Marcus Deposits platform, we made the decision to transition away from our digital investment advisor offering and wanted to find a great home for those customers," says Marcos Rosenberg, global head, Marcus by Goldman Sachs. Sarah Kirshbaum Levy, Betterment,?CEO, says: "We are excited to welcome these customers to Betterment where our scalable technology platform will continue to support them on their investing journeys." Here’s what you need to know about this industry-shifting development: -?? Strategic Retreat: Goldman Sachs is refining its focus by moving away from certain consumer banking products. ?? #StrategicRetreat -?? Customer Transition: Marcus Invest customers will be transferred to Betterment, a leader in digital investment advising. ?? #CustomerFirst -?? Focus on Strengths: This move allows Goldman Sachs to concentrate on its core strengths and offerings. ?? #CoreFocus -?? Betterment’s Growth: Betterment is set to welcome the new influx of customers, further solidifying its position in the market. ?? #BettermentExpansion -?? Future of Marcus: Despite this transition, Goldman Sachs remains committed to the Marcus platform, particularly its thriving deposits platform. ?? #MarcusCommitment As we observe this fascinating turn of events, it’s clear that the financial services landscape is ever-evolving. The collaboration between Goldman Sachs and Betterment is a testament to the dynamic nature of the industry, where adaptability and customer-centricity lead the way to future success. #FinancialServicesEvolution #GoldmanSachsStrategy #BettermentAdvantage #FintechCollaboration #WealthManagementInnovation https://lnkd.in/ggApcxgz

Goldman Sachs offloads Marcus robo-advisor customers to Betterment

Goldman Sachs offloads Marcus robo-advisor customers to Betterment

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