A few fast facts from our latest Consumer Trends Report: 79% of consumers say rising inflation has impacted their spending 62% are worried about their family’s finances 41% say their household income is currently unstable With financial concerns top-of-mind, consumers continue to prioritize price when shopping — but not in every product category. See what the data says about the most (and least) price-sensitive categories on Amazon in the full report ?? https://bit.ly/3xQnj8Y #consumertrends
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The consumer. Forgive my long absence. Some delightful family time and a vacation now that school is out here in Memphis. If you happen to see a bump in consumer spending...I might be responsible (assuming I can afford my credit card bill). Absent my recent vacation, are we seeing a pull back in the consumer? I can tell you from my experience, everything felt expensive. Travel. Hotels. Food. Shopping. But that didn't stop us from going...A few comments from the Financial Times this morning. "The evidence for sustained growth was summed up in the Atlanta Fed's GDPNow tracker, an aggregate measure of real GDP growth that updates continuously as new data comes in. Back then, it was running at over 4 per cent for the second quarter. Well, since then it has fallen a meaty one and a half percentage points" "The key driver of the change, as the GDPNow team points out, is a move in the tracker's real personal consumption expenditures (PCE) component, which has fallen from 3.4 to 2.6 per cent (a decline in the real net exports component was important too). Last Friday's personal income and outlays release from the Bureau of Economic Analysis showed real disposable income and real PCE growth falling below zero on a month-over-month basis" "For PCE, the big driver was a significant drop in spending on goods, but services spending slowed, too." "consumer spending is probably slowing (we had a pretty weak retail sales number in April, too). But there is a pretty good reason to think it is not slowing all that much. A bunch of consumer companies just reported, and there was not much change in their tone relative to the quarter before. Walmart is a good example. Dollar General reported last Friday, and its same-store sales picked up from the quarter before" https://on.ft.com/3R6rXqs #consumer #economy #markets
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How consumers are changing their spending habits.... The Great Consumer Trade Down: Consumers eager to save amid persistently high inflation are increasingly turning to cheaper goods and services. Low priced items are accounting for a significantly higher share of online unit sales in numerous product categories compared to five years ago, according to Adobe Analytics data. In personal care, the share of purchases coming from the cheapest quartile of goods jumped +96% from January 2019 to April 2024, the firm found. Similar jumps were seen in electronics (+64%), apparel (+47%), home/garden (+42%), furniture / bedding (+42%), and grocery (+33%). "Within a category like groceries, the data showed that goods with low inflation saw revenue grow by +13.4%, while products with high inflation saw revenue drop by -15.6%," Adobe reported. A slew of companies have noticed the shift, including Amazon, where CEO Andy Jassy noted on an earnings call: "Customers are shopping but remain cautious, trading down on price when they can and seeking out deals." Source Axios #inflation #consumer #spending #commercialfinance
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Sigma Signals - Week of November 18, 2024 The winter holiday season is near, and that means Americans are gearing up to spend. A recent Gallup Poll suggests that Americans on average will spend over $1,000 on gifts this holiday season, a modest increase from last year. This bodes well for economic growth, as consumer spending makes up 67% of US GDP. This note doubles as a reminder to have any online shopping completed early, as sales from online retailers are forecasted to grow by nearly 10% from 2023. The remainder of this year will see the highest volume of packages shipped in history. There are no changes to our Signals. Michael Mullenax, CFP? and Bob Bilkie, CFA #SigmaInvestments #ThoughtfulInvesting
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Recent #retail insights reveal a mixed economic outlook, with decreasing overall prices for goods but increasing prices for services, food, and fuel. Consumer confidence dipped slightly in June, with expectations for income, business, and the job market falling. A study shows that Americans lead global clothing consumption, buying over 50 items per year at an average price of $28.30. Retailers are making moves, like Target's partnership with Shopify and Amazon's plan to feature more sellers, but some actions, like firing customers or facing lawsuits, may not be well-received. #Retail #Insights #Inflation #ConsumerConfidence
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Although it feels distant, COVID's impact on the market is still lingering. We're seeing consumers dealing with tightening budgets as costs like insurance, housing and taxes catch up to flat wage changes. During the pandemic, companies could leverage their pricing power due to shortages and shifts in consumer behavior. However, as budgets tighten post-COVID, we see consumer mindsets shifting to look for value. Now is a great time for retailers to revisit basic business principles. Remember when B-School taught about charging for things that people value? Like saving time & reducing frustrations? The pandemic forced brick-and-mortar retailers to offer premium services like free online order pickup to stay competitive. Post-pandemic some stores are still holding on to higher cost services and need to ask, "Are these services still profitable, or are they eroding margins? Are we forcing in-store shoppers to subsidize these costs causing lost sales due to uncompetitive prices?" As the post-COVID market stabilizes thru 2026 and consumers hunt for deals, now is the best time to test the elasticity of your demand from pre-pandemic vs 2023 vs 2024. If your services genuinely save consumers time and improve their lives, they'll pay for it. Otherwise, you risk losing revenue to competitors who can offer better prices.
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If you’ve ever abandoned your online shopping cart because of shipping costs, you’re not alone. In fact, 52% of consumers refuse to pay for shipping. This is just one trend highlighting the impact of inflation on consumer behavior – and how retailers need to adapt their strategy. Read this new article to learn more.
Inflation Has Changed Consumers. It’s Time to Rethink Pricing.
bcg.smh.re
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The Wall Street Journal published an article today about how lower spend at dollar stores is highlighting the squeeze on low-income consumers, as rising costs outstrip wages & make basic living expenses harder to manage. https://lnkd.in/eNCzx7BE Magid AD.VANTAGE data mirrors this sentiment, showing how lower-earning consumers are spending significantly less in discretionary categories like eating out, going to live events, savings, clothes, and travel. The story we've seen all year of reluctant consumer optimism persists, with many (especially lower-income earners) pulling back on non-essential spending in the near-term but still maintaining a positive financial outlook on the year ahead. Take a look at how spending habits have changed in just ONE month among the different income brackets below. And try AD.VANTAGE AI to move consumer insights into action across social, email, strategy, and more: https://lnkd.in/gAv5b2qa #EconomicTrends #ConsumerInsights #MagidADVANTAGE
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Curious to learn more about Buy Now, Pay Later as you begin holiday shopping? Boston Fed economist Joanna Stavins studies the financial and demographic traits that most commonly characterize consumers who use the payment method. Read the report: https://bit.ly/4e4OJsk
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Takeaways from 12/9 and 12/10: Consumer spending remains stable, supported by strong labor markets, rising real wages, and healthy savings rates. Financial institutions expectations for 2025 moderated but still forecast steady growth across consumer and small business credit. Auto loan and leasing demand is recovering, supported by improved supply chains and dealer incentives. Tariffs and trade policies pose potential headwinds for inflation and growth, though they are not viewed as severe derailers. Retail spending during Thanksgiving and Cyber Monday showed double-digit growth in some sectors, with online retail particularly strong. https://lnkd.in/g2CkAM5Z
More Evidence of a Healthy Consumer
publicintel.beehiiv.com
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Americans this holiday season say they are seeing a ghost of Christmas past: inflation. The CNBC All-America Economic Survey finds inflation is still haunting the buying public, leading to what’s shaping up to be just an average season for retailers. Just 16% of respondents say they will spend more, down two points compared to last year. Full details: cnb.cx/49AqWPl
Only 16% of holiday shoppers plan to spend more this season because of inflation, CNBC survey shows
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Such great insights! Love this report.