A Data Pro的动态

?? Kicking off AMEC Measurement Month with a spotlight on PR Measurement best practices! Each week, we’ll share key insights and actionable tips to elevate your PR strategy. In this week's video, Katherine Michel, our Insights Manager, highlights essential takeaways from our “PR Measurement 101” Masterclass, presented by Angela Dwyer earlier this year. Our top practical recommendation? Use the AMEC Integrated Evaluation Framework. This interactive framework not only helps set objectives and establish benchmarks but also guides you from planning through to evaluating outputs, outcomes, and the overall impact of your PR efforts. It’s an invaluable tool for both planning and measurement! You can explore it here: https://lnkd.in/dC8Zk6YQ Next week, Angela and James Rubec ? will be hosting a Webinar on Measurement Strategies to Mitigate and Avoid Crises! Be sure to sign up here: https://lnkd.in/eVZN7MXR A big thank you to AMEC Measurement and Evaluation for organizing Measurement Month and supporting PR and Comms professionals with practical tips and resources to drive meaningful results! #PRMeasurement #AMECMeasurementMonth #CommunicationsStrategy #DataDrivenPR #PRBestPractices #IntegratedEvaluation #AMECFramework

I have been wrestling with how to integrate evaluation in a way that doesn't feel like an overwhelming task. This interactive tool by AMEC has been fun to play around with: amecorg.com/amecframework If you haven't yet read my blog on PR relationship evaluations, have a look. I share my findings on how #PR professionals evaluate their efforts in organizational relationship building and some insights and ideas for making #evaluation an intentional and practical part of your communications strategy: https://lnkd.in/gYZ2usFz

In the "Technology Shaping Communications" series, the author highlights technology's transformative impact on communications, particularly through advanced analytics and AI-powered tools. This has changed how PR professionals work and has improved precision in gaining insights through data assimilation. Another aspect is the use of new tools to create impactful content and plan distribution strategies. You can read the article here: https://lnkd.in/df4ByB4t #MangoOMC #IPRN #PR #Communication

How to Build a Robust Digital Communications Governance and Archiving Strategy #digital #RobustDigitalCommunicationsGovernanceandArchivingStrategy

How to Build a Robust Digital Communications Governance and Archiving Strategy #digital #RobustDigitalCommunicationsGovernanceandArchivingStrategy

Is Your Measurement Strategy Future-Ready? ?? Our partner, Felicia Nugroho discovers how the AMEC Integrated Evaluation Framework (IEF) moves beyond vanity metrics to focus on outcomes that matter. Learn how to elevate your measurement approach for real impact in today’s multi-channel world, here: https://lnkd.in/gimxPiDX #GlobalMeasurementMonth #MeasureWhatMatters #AMECMM2024

For over 30 years, GlobeNewswire by Notified has been the trusted press release distribution and regulatory filing service for leading organizations. Discover how it’s become even better with our latest reporting upgrades, allowing PR teams to track results more effectively, adjust strategies and drive stronger outcomes. Check it out ?? https://ow.ly/zxnh50TAkWq #PublicRelations #PR #PressReleases #PRMeasurement

Measurement is the backbone of any successful PR campaign, and today, Meantime's COO Julian Pryke joined fellow media professionals for a deep dive into media analysis and best practice for reporting as part of a course run by our colleagues at the PRCA. Colin Wheeler led the workshop this morning looking into using measurement as part of PR strategy. Meantime is a signatory of the Barcelona Principles and uses the AMEC Measurement and Evaluation Framework to build impactful strategies for our clients. We have developed a hybrid reporting system, using both online tools and working with a dedicated analyst to manually input hard copy coverage and report on metrics developed specifically for each customer. We are committed to continuous improvement and today’s workshop was part of our ongoing training program. Find out more about our unique approach to B2B PR for logistics companies https://meantime.global/ #PRCA #metrics #PublicRelations #AMECframework #B2BPR #logistics Souha Khairallah

#Communications/PR: Quantification Limits PR's essence beyond metrics PRCAI PRCA PRCA MENA PRCA APAC #PRsuccess #PRcampaign #ROI #PRmeasurement #PRmetrics #socialmedia #valuable #importanttool #PRsuccess #quantify #traditionalmetrics Read More: https://rb.gy/ynz7h6

For over 30 years, GlobeNewswire by Notified has been the trusted press release distribution and regulatory filing service for leading organizations. Discover how it’s become even better with our latest reporting upgrades, allowing PR teams to track results more effectively, adjust strategies and drive stronger outcomes. Check it out and ask me about it! ?? https://ow.ly/zxnh50TAkWq #PublicRelations #PR #Agencies #PressReleases #PRMeasurement