BARBARA ROZGONYI的动态

Podcasts are shaping the landscape of expert engagement, and with LinkedIn introducing a TikTok-like, short-form video feed, there's even more opportunity to amplify your voice (…and your brand should be a part of it). As a specialized agency Pikkal & Co - Award Winning Corporate Podcast Agency, we focus on matching industry experts with the most relevant podcasts and now, leveraging LinkedIn's new video platform. This strategic approach ensures that our clients' voices are heard on platforms that matter. What's our strategy? Harness the power of podcasts and increase visibility across emerging platforms like LinkedIn's new video feed. Podcasts offer a unique opportunity for experts to delve deeply into their fields while reaching engaged audiences. Here’s how we make the most of this medium, alongside LinkedIn’s latest feature: ???Identify top industry questions that audiences are eager to explore. ???Match experts with podcasts that cater to their specialty and audience interests, and align with LinkedIn's new video content. ???From coordinating with hosts to prepare engaging, insightful sessions and create compelling, short-form video content. ???Strategically release short form video clips to maintain consistent audience engagement over time. By following this plan, our clients achieve: Increased recognition as thought leaders in their fields and expanded reach to targeted, interested audiences through audio and new video channels. Enhanced opportunities for networking and professional growth That's our approach to maximizing the podcasting wave and embracing LinkedIn's new video trend. If you would like to know more about how we can help you? DM me or reach out and book an appointment in the link in the comments. h/t?Lindsey Gamble Video credit:?Austin Null

TEN reasons why businesses benefit from appearing on podcasts 1. Increase Brand Awareness: Being featured in a video podcast exposes the business to a broader audience, particularly one interested in business topics, potentially attracting new customers and partners. 2. Establish Thought Leadership: Sharing insights and expertise on industry trends or business practices positions the owner as an authority in their field, enhancing credibility and trust with viewers. 3. Boost SEO with Backlinks: Many video podcasts feature guest websites or social media links, which can improve a company’s search engine rankings by creating valuable backlinks and increasing online visibility. 4. Engage Visual and Audio Audiences: Video podcasts engage both visual and auditory learners, making content more accessible and increasing the chances of retention and connection with a broader demographic. 5. Showcase Products or Services: Business owners can highlight their unique offerings, using the visual format to demonstrate products or services in action, which can appeal to prospective customers who may not have previously been aware. 6. Leverage Cross-Promotion: When featured on podcasts, business owners can tap into the host’s established audience, potentially increasing their reach across platforms like YouTube, Spotify, and social media channels. 7. Networking Opportunities: Being on a business podcast opens the door to connections with other industry leaders, influencers, and potential collaborators who may also be featured on the podcast. 8. Content Repurposing: Podcast appearances can be repurposed for various marketing channels, such as social media clips, blogs, newsletters, and even as website content, amplifying the value of a single interview. 9. Humanize the Brand: Appearing on video allows business owners to put a face to the brand, creating a personal connection with the audience, which can build stronger relationships with both existing and potential customers 10. Attract New Talent: A video podcast is a great platform to showcase company culture, values, and leadership, which can help attract high-quality talent interested in working with a business that stands out in the marketplace.

How to succeed with B2B Video Podcasts. 8 strategies for success: 1. Define Your Target Audience Knowing your audience = better engagement and better results Easily do this by: ? Conducting market research to understand their needs ? Creating detailed buyer personas 2. Choose the Right Format Select a format that suits your audience and goals. Popular formats include: ? Interviews with industry experts ? Panel discussions on trending topics ? Solo episodes providing insights 3. Invest in Quality Equipment Good audio and video quality are crucial for success. Get started by: ? Using high-quality microphones like the Samson Q2U or Fifine AM8 ? Utilizing good lighting and a quiet recording environment 4. Create Engaging Content Your content must be valuable and engaging to retain listeners. Focus on: ? Addressing pain points of your audience ? Providing actionable insights and tips ? Keeping episodes concise and to the point 5. Promote Your Podcast Promotion is key to reaching a wider audience. Promote by: ? Sharing on social media platforms ? Collaborating with influencers and guests ? Utilizing email newsletters 6. Leverage SEO Optimize your podcast for search engines to increase visibility. Optimize by: ? Using relevant keywords in titles and descriptions ? Creating show notes with key takeaways ? Transcribing episodes for better searchability 7. Measure Success Track performance to understand what works and what doesn't. Measure by: ? Monitoring download and listener statistics ? Gathering feedback from listeners ? Analyzing engagement on social media 8. Repurpose Content Maximize your reach by repurposing podcast content. Repurpose by: ? Creating blog posts from episodes ? Sharing short clips on social media ? Using quotes in email campaigns And keep evolving!

If you like both marketing and podcasts, then this one's for you. This year, I've found some amazing (Indian) marketing podcasts, which you can check out too. These are my personal favorites. Feel free to explore any/all of them. 1. The 10Xer Club Podcast: The 10Xer Club hosts unfiltered episodes where Harinder Singh Pelia interviews senior marketing pros from across the industry. Through this podcast, you will get insights from experiences of senior marketers on all things - Omni-channel strategies - Choosing an agency - Positioning a brand - Hiring great talent - Career moves 2. Flamcast: Flamcast by Flam has emerged as one of the fastest growing marketing podcasts, mainly on YouTube. It does a deep dive on all things marketing, tech and brand experiences with marketing leaders. Flamcast, hosted by Nidhi Kohli Nandode is great for - Understanding strategies behind the success of the most memorable campaigns - Gaining perspectives from the top CMOs and marketing leaders - Learning how brands are leveraging creativity and tech 3. Wired In: Wired In by Saanand Warrier is probably a dark horse on the list. But the insights from guests on the show are quite incredible. Ideal for marketers who - Want to get a sneak peek of the agency/advertising world - Are seeking out learnings from successes of founders and entrepreneurs - Appreciate depth and are curious about how things work 4. Ctrl + Alt + Marketing: Ctrl + Alt + Marketing by Marketers Help Marketers is India's only podcast focused on marketing careers. Mita Mandawker has done a great job here, bringing forth raw & real experiences of marketers like never before. This podcast will give you insights on - Advice on how you can get ahead in your marketing career - The wins/failures/learnings of C-level marketers, mainly from startups - Navigating change in jobs and managing stakeholders at work 5. GrowthX Inner Circle: This isn't exactly a marketing podcast, but one where you will learn about product, strategy and growth from startup founders and CMOs. GrowthX? Inner Circle involves in-depth conversations where you'll learn about how a business operates. Long episodes, yes. But each episode packs in a lot of value. If you found this post helpful, consider sharing it with other marketers. If you know of more amazing podcasts, drop their names in the comments! (Links to all podcasts are in the comments)

I recently worked with Osita James Uche to come on a podcast that has hosted high profile personalities like Pat Utomi (who by the way he admires) and Chief Dele Momodu. Imagine being in the same space as people you admire? Stop imagining, at Nkem Creatives we are redefining how and what podcasts can be used for in career and business advancement. We help professionals, founders, entrepreneurs, etc leverage podcasts in ways they never thought was possible. Most founders have asked me???? Founders: How can leveraging podcasts help me or my brand/business? Well, here are 10 benefits of leveraging podcasts. 1. Build Authority and Thought Leadership: ??By sharing insights, industry knowledge, and expertise, you can establish yourself as a thought leader in your field. 2. Networking Opportunities: ??Most of the podcasts in our network have hosted incredible personalities in different countries and being on them can lead to business collaborations and partnerships. 3. Increased Brand Visibility and Reach: ??Through podcasts, you get to reach a broader and more engaged audience. 4. Content Marketing and Thoughtful Engagement: ??Through podcasts, you can create long-form content that dives deeper into topics that you would not regularly share. Create snippets from them and have content marketing assets you can use over and over again. 5. Boosts Marketing Efforts and Brand Authority: ??If done well and strategically, a podcast will be a strong component of your overall marketing strategy ensuring you connect more with your audience and promote your products or services. 6. Generates Leads and Sales: ??Podcasts can drive leads and sales, particularly when paired with CTAs like offering downloadable resources, exclusive content, or discounts. 7. Improved Communication Skills: ??Regularly appearing on podcasts will improve your public speaking and communication skills because it requires articulating your thoughts clearly. 8. Authentic Audience Connection: ??You get to showcase your personality and values which helps build a deeper and more authentic connection with your audience. 9. Access to Data and Insights: ??You get to know who tuned in, their demographics, engagement metrics and feedback. All these will inform businesses decisions especially marketing approaches. 10. Creates Evergreen Content: ??Unlike many social media platforms, podcast episodes can remain relevant and discoverable long after they are initially published. This means you have a lasting impact. Now, it is time for action: If you are interested in leveraging podcasts, make sure you fill this form: https://lnkd.in/eUkvYrHz Be as thorough as possible as it will help us serve you better. P.S.: We are currently filling in spots for Q1 and only have 8 slots left. Hurry now before the slots get SOLD OUT.

Are you a small business owner looking to enhance the visibility of your brand? Try podcasting! Here are some ways launching a podcast can benefit your business. Want to learn more? Book with us anytime for a free consultation and tour of our studios. https://buff.ly/4aC0J1z 1. Increased Visibility: By starting a podcast, you can reach a wider audience and increase the visibility of your business. 2. Building Authority: Hosting a podcast allows you to showcase your expertise and knowledge in your industry, helping to establish your business as a go-to source for information. 3. Connecting with Your Audience: Podcasts provide a more personal way to connect with your audience, allowing you to build stronger relationships and loyalty with your customers. 4. Content Repurposing: You can repurpose podcast episodes into blog posts, social media content, and more, saving time on creating new content for different platforms. 5. Monetization Opportunities: Podcasts offer various monetization opportunities, such as sponsorships, advertisements, and partnerships, helping you generate additional revenue for your business. 6. Engaging Content Marketing: Podcasts offer an engaging format to share valuable information, stories, and insights, complementing your existing content marketing strategies. 7. Stronger Customer Relationships: Regular podcast episodes create a sense of connection and loyalty among listeners, fostering a stronger relationship with your audience. 8. Networking Opportunities: Inviting industry experts and influencers as guests can help you build valuable connections and partnerships.

Success in digital marketing often hinges on the insights shared in marketing podcasts. One of the best aspects of these podcasts is their ability to connect you with industry experts who eagerly share their experiences and tips. Listening to their journeys can inspire us to optimize our strategies and elevate our businesses. For instance, one entrepreneur found that simple changes to their SEO strategy drastically improved their rankings on Google. This shift not only increased web traffic but also led to a significant uptick in sales. Their story reinforces the importance of staying informed and adapting to changes in the marketing landscape. Understanding the nuances of marketing can make a world of difference. It’s all about learning, adapting, and growing. Let’s take a moment to reflect on our marketing journeys and what we've learned along the way. What’s an inspiring story from your experience in marketing? Share it in the comments! https://lnkd.in/gregMsm8

I am a #Podcast Launch Strategist ( From scratch To End ), Audio Editing, Podcast Promotional Strategist ( Target Audience Research, Increase Subscribers, Increase Downloads, Improve Ranking on iTunes), Podcast Top Rank on iTunes, Leads, Ads, Business or Brand Awareness and Social Media Marketing Specialist !! First of all, if you are getting new traffic/downloads, Subscribers and your iTunes ranking won't improve on store then that's completely USELESS traffic/downloads/audience for your show. so, if you are already tired to get organic traffic or iTunes good ranking position then YES you are on the right ROOM to get your dream successful. my responsibility will be manage your hosting site, target your audience based on your show category then promote your show to new audiences then get the organic traffic and improve your ranking on iTunes store and that will help you to bring massive more organic audiences from the top ranking chart. please don't tell me that you want to spend some credits and want to get like 10k-20k downloads a month. because i don't believe in quantity, i do believe in Quality. i also DO NOT sell any downloads numbers. So, you will get exactly what you need for your show to grow up everyday. it's organic process to get your right audience. so, let's check out your show and discuses more what you exactly need to make it more popular on everywhere. I will help business and brands integrate with podcast resulting to more leads, more sell and more business. Since 2015, I have worked with over 500+ podcast hosts. Successfully Launched about 100+ podcasts from the scratch and worked as a podcast manager and Promotional assistant. " Your Satisfaction is my first priority, 100% Working satisfaction guaranteed " if your job meet my working area then just try my service and let me do your job. you will be glad to get my HQ working result on time, it's guaranteed. and i will be happy to assist you anytime. So, If you want to get a successful podcast business and want to reach out millions of people to all over the world as well then please test my service for once. i will never disappoint you (100% Refund Guaranteed for uncompleted project), i promise. I look forward to working with you or your company and building a strong business professional relationship for years. Would you like to promote your apple podcast? DM ME ANY TIME?? Thanks in advance

Smart consultants are using podcasts in their marketing strategy to expand their reach and generate leads. Learn more about the perks podcasting can offer your consulting business at #PodcastTaxiBlog: https://buff.ly/2J1Jnki #podcasts #marketing

I am a #Podcast Launch Strategist ( From scratch To End ), Podcast Promotional Strategist ( Target Audience Research, Increase Subscribers, Increase Downloads, Improve Ranking on iTunes), Podcast Top Rank on iTunes, Leads, Ads, Business or Brand Awareness and Social Media Marketing Specialist !! First of all, if you are getting new traffic/downloads, Subscribers and your iTunes ranking won't improve on store then that's completely USELESS traffic/downloads/audience for your show. so, if you are already tired to get organic traffic or iTunes good ranking position then YES you are on the right ROOM to get your dream successful. my responsibility will be manage your hosting site, target your audience based on your show category then promote your show to new audiences then get the organic traffic and improve your ranking on iTunes store and that will help you to bring massive more organic audiences from the top ranking chart. please don't tell me that you want to spend some credits and want to get like 10k-20k downloads a month. because i don't believe in quantity, i do believe in Quality. i also DO NOT sell any downloads numbers. So, you will get exactly what you need for your show to grow up everyday. it's organic process to get your right audience. so, let's check out your show and discuses more what you exactly need to make it more popular on everywhere. I will help business and brands integrate with podcast resulting to more leads, more sell and more business. Since 2015, I have worked with over 500+ podcast hosts. Successfully Launched about 100+ podcasts from the scratch and worked as a podcast manager and Promotional assistant. " Your Satisfaction is my first priority, 100% Working satisfaction guaranteed " if your job meet my working area then just try my service and let me do your job. you will be glad to get my HQ working result on time, it's guaranteed. and i will be happy to assist you anytime. So, If you want to get a successful podcast business and want to reach out millions of people to all over the world as well then please test my service for once. i will never disappoint you (100% Refund Guaranteed for uncompleted project), i promise. I look forward to working with you or your company and building a strong business professional relationship for years. Would you like to promote your apple podcast? DM ME ANY TIME. Thanks