2023 was a tough year for businesses and the economy, but 2024 brings renewed confidence and optimism. Agencies are evolving/adapting to offer broader services, but it's those that provide focused solutions to specific business problems that are winning. e.g. growth marketing agencies that deliver rapid user acquisition at scale and high return on advertising spend for ecommerce or new/challenger brands, or agencies that have a deep understanding on specific sectors/categories, whether across brand experience, customer experience or B2B sales/marketing The best agencies that are growing and in-demand from buyers have some commonality: + Strategy and data/insight driven services + Performance related agencies, and those that have capabilities in digital PR, social and influencer marketing + Branding and content marketing agencies - keeping a brand modern, relevant and supported with a programme of content to remain front of mind is highly valued + Supporting brands navigate the fast evolving media and technology landscape + Using software, tools and AI to reduce costs, improve quality and increase speed + Marketing their agencies through strong branding, communications and winning awards Supporting brands navigate the fast-evolving media and technology landscape is more important than ever
Chief Strategy Officer @ New Icon: UX & Tech Strategist. Inspiring today's dreamers to become the change-makers of tomorrow, through the magic of user-centred design, innovative software solutions, IoT and AI.
1 年Best thing we did over past 18 months was to niche down our offering and focus on fewer sectors. And partner with other agencies who compliment our offering and can refer business. ??