Uncommon tip for finding a good, reliable tax professional? Check their marketing. Why? Good marketing is one signal of a growing business. Let's break that down... 1?? Investing in marketing shows everyone that we are serious about our growth as a firm. This is not just referring to size but also to efforts in talent attraction. High-caliber marketing attracts high-caliber talent which translates to a world-class client experience. 2?? A reasonable marketing budget signals an understanding of a reputation-aware professional or firm. At MBS, we believe our marketing shows our commitment to protecting our reputation and credibility among our referral partners, local community, client base, and target audience. We have many word-of-mouth referrals, but like any savvy firm, we use online marketing to exponentially increase our authority and appeal in target markets.? 3?? Marketing reflects a firm's philosophy about sales.? For example, at least 90% of our content is value-packed with education for business owners, nonprofits, and our peers in the industry. Educate first, sell second. Look for marketing that uses facts not emotion to motivate you. That kind of company will outlast any "hype-man" company. Our marketing reflects our internal philosophy of educating first and selling second. We aren't interested in drone customers. We want informed customers who choose us because they understand the value of our services, processes, and people. Are there bad companies with good marketing? Of course - that's why you should never hire any company based only on its marketing. But you should always consider it as you search for a reliable partner who will work with you for years to come. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?? (cue marketing plug ??) Share this with someone who needs reliable #bookkeeping #accounting #tax or #controller services. Or send them to mbsaccountancy . com / contact so we can chat directly with them. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ??
