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MrBeast just embarrassed Elon Musk…and he was right to. Content isn’t free to produce. The people who claim “content costs are going to zero” don’t understand. Put MrBeast and his outlier TV-budget spending aside. The people who shoot on their iPhone or webcam and edit with iMovie or CapCut still feel the same. Content takes many hours to make. It takes blood, sweat, and very real tears. I used to think content was just something you could “churn out”. I’ve been part of enough content failures and successes at this point to realize that nothing good or successful is ever “churned”. It all takes a ton of heart, and a ton of passion - and that heart and passion MUST be rewarded for the continued production of content to be sustainable. I don’t usually talk about either MrBeast or Elon, mostly because everyone else already does…but yesterday Jimmy took a hugely important stand - whether or not he knew it - on behalf of the broader Creator Economy. He put X, IG, and other platforms with subpar revenue sharing on notice. If they want the good stuff, it’s time to pay up. What do you think Elon is going to do now? —- Follow for more Creator insights Repost to share this knowledge with others #SocialMedia #CreatorEconomy #InfluencerMarketing #Monetization
So much has already been said here, so I’ll throw some else into the mix - to be clear, I agree that MrBeast is in the right to make that decision for himself, and that content is not free by any means. The distribution, however, On the platforms, on organic level is. Sure you pay with your data, etc not arguing that. But I would be very curious to see what would happen if Jimmy sequenced his posts and put a video on YouTube first and then release it a few days later on Twitter. I wonder how much he would actually cannibalize revenue from YouTube in exchange for additional reach on Twitter. It depends how closely his audiences match on those platforms, which usually is not one to one. Some experiments to be run there ??, but he holds all the cards and doesn’t need the money or the reach so as the group here has pointed out, he can sit back and wait for a fat offer to do so.
There isn't anything he can do besides try to get monetization cranking. Elon is playing a different game, this is just him trying to shill and engage Mr. Beast and persuade him to please post on X. Youtube is the king of video content no questions asked. lol don't see twitter taking that throne ever.
The equation is simple: CreatorsValue = (Amount they could make directly, without networks (on their own website)) / (Amount they make on network(s)) Absolute value = How much money they can make without using ANY social network. Mr. Beast has some absolute value. So does the top tier. Everyone else has no absolute value. 99% of 'creators' only exist because of the generosity of the network providers!
Great post Avi Gandhi, does LinkedIn have any sort of monetization for its creators? Ouch...
MrBeast said FYPM. Content creation is definitely more accessible (lower floor), but standards are rising too (higher ceiling). Cost isn't going to zero, because even with AI, the cost on "differentiated and valuable content" is still high. That's what gets distribution and resonates with people.
The reason you and I read the post is because of the the first line "MrBeast just embarrassed Elon Musk, and he was right to." I saved this post to improve the hook but over deliver the results
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1 年This is a great take. Don’t think Elon is going to do anything. Go Jimmy!