One of the best-kept secrets to FREE traffic on Amazon just got better. Brand Posts are now available through the Amazon Ads API. A few things to note in this update. First, you can now create and publish Posts via the API. Second, store dependency has been removed. Finally, you can reuse existing images in your creative asset library to create posts. Why does this matter? Amazon posts are a valuable product that many of us have been talking about for a while, but it's underutilized by many brands. With Posts, you can generate new customers, grow your brand followers, and inspire shoppers. All of this is free traffic. Hot tip If you are running posts on any social channel, you already have content that you can use on Amazon Posts. Take your content and repurpose it; don't feel that you need to create new content to use Amazon Posts. With the new API, you can create a workflow to automate this process. How are you using Posts? What results are you seeing? View the release notes here: https://lnkd.in/ep59eNwU
That's really great and the way to go to build brand presence. Can't wait to see how they incorporate them in the PDP, with Amazon live, to make it a lively experience for customers.
Exciting update Jeffrey Cohen . Besides publishing, extracting metrics easily with this end point has us salivating.
I believe that Posts is a valuable tool for generating free traffic and boosting brand awareness. We've been consistently growing our base of brand followers, which allows us to later re-engage them through customer engagement email newsletters. I'm looking forward to its rollout in the UK and EU.
I’m a huge fan of Amazon posts… the potential is there! Thanks for sharing Jeffrey Cohen
Another great tool we need in the EU!!! Pleaseeee Jeffrey Cohen
That's great news! Amazon Brand Posts via the API should make it easier to tap into free traffic and repurpose existing content for maximum impact.
Amazon Posts are indeed a powerful tool that can help generate new customers, expand brand followers, and inspire shoppers, all without incurring additional costs.
Huge update for brands on Amazon. The ability to automate and repurpose content for Amazon Posts via the API is a game-changer.
Love to see Amazon increasing the ability for brands to communicate with consumers and craft a branded experience!!
Founder, Elite Commerce Group | E-Com & Retail Media - Amazon, Walmart, Instacart, Criteo | Banned from Chuck E. Cheese | USMC Combat Vet
1 年Any talk of HootSuite rolling this in?