Customer Experience Leadership | Revenue Operations | Biblio-maniac and Power Learner | Healthcare and Medical Devices
Inspired by nxtting Chief Customer Officer Daniel Roundy's recent post, I'm embarking on a journey to evaluate the perks and perils of ChatGPT-generated customer personas. I invite you to explore the first installment of my two-part series below, where I delve into the reasons behind my skepticism toward Generative AI personas. #customerexperience #userexperience #chatgpt #generativeai #agilemarketing
Daniel Roundy
1 年
Great article Micheleigh! Given the current attention and focus on AI, I think this is a timely and relevant topic. You've taken a balanced approach to exploring the pros/cons of leveraging AI and LLMs to assist in or automate customer research. And I think you've outlined some very valid notes of caution. Excited to see your next article and have further dialog with you and others on this rapidly evolving topic!
Excellent analysis of benefits and risks. Part 2 should be interesting! Another reminder that digital is useful, but cannot replace analog.
The Service Culture Guide | Keynote Speaker
1 年Great discussion, Micheleigh! By coincidence, I heard someone else talking about this same concept today and decided to give it a try. ChatGPT generated a sample persona that was eerily similar to a real persona I had been working with. I agree with you and Daniel Roundy that an AI-generated persona can be a starting point, or in my case, a checkpoint, but it shouldn't be the final product. There's always the potential for a huge miss if you aren't validating data with real customers. But wow, that AI-generated persona really DID come close to the one I built with data!