How exactly do manufacturers generate additional revenues by using "Radical Technologies"? And perhaps more importantly, how do they increase profits by doing so? Let's reflect on Adam Greenfield's book, published six years ago.?? Cast your mind back to March 2019 - a workshop at the Vandervalk Brussels Airport Hotel. Picture a diverse group of 25 participants sitting around a U-shaped table. Manufacturers on one side, digital experts from major telecom operators on the other. With a broken projector, we embarked on a two-day exploration of real-life manufacturing use cases involving RADICALS technologies like "smart packaging," "light as a service," and monetizing decarbonized steel. ???? Despite limited resources (flip charts and markers), our collective intelligence sparked modest but remarkable progress. Today, it's extraordinary to see the impact unfold. Major telecom players structure their solutions around these concepts, steel manufacturers successfully monetize data to prove decarbonization efforts, and the reality of smart packaging monetizing data has come to life. ???? Fast-forward four years, and COVID has acted as a catalyst for change. Manufacturers now leverage AI and big data in their front-end operations, guiding sales staff through substantial transactions. The results? Significant growth and impact. ?? If you're yet to embark on this transformative journey, specific feedback awaits to accelerate your adoption of these eight technologies: R- Robotic Process Automation A- Artificial Intelligence D- Digitalization & Analytics I- Internet of Things C- Crowdsourcing A- Augmented Reality/Virtual Reality L- Distributed Ledger S- Social Computing Send us a message and let's explore how monetizing data and embracing digital innovations can drive revenue and profit growth for manufacturers like you. ?????? #RadicalTechnologies #ManufacturingRevolution #IncreasingProfits #MonetizeData #DigitalTransformation #InnovationInIndustry #SmartPackaging #DecarbonizationSuccess #AIinManufacturing #BigDataGrowth #FutureOfManufacturing #RevenueBoost #EmbraceTechnology #DigitalizeForSuccess #IndustryAdvancements #EngageWithRADICALS #MaximizeGrowth #TransformYourBusiness #DataMonetization #IndustryLeaders Mark Vincent Johann Diaz MBA Frédéric Martin
Great post Olivier. What's also interesting is the interplay between these technologies and the amount and pace of change this is generating and will continue to generate. As you've suggested the paradigm has shifted from solving problems to reframing them.
I help companies monetise value | Global Senior Pricing Manager | Guest speaker in pricing courses ????
1 年It was indeed a great training Olivier, both from a conceptual perspective as well likelihood of implementation. Still use the framework to this day.