Matt Fok的动态

"Gen AI offers immense potential for marketers, but unlocking its full value requires a balanced and strategic approach", says Amit Sanyal, our EVP & COO, MarTech. Check out his latest article in Financial Express (India), where he delves into how #GenAI is reshaping marketing—turning data into insights, sparking engagement,?boosting productivity, and driving value. https://lnkd.in/gbwGHbzd

The latest report by CleverTap reveals that generative AI will revolutionize customer interactions, shifting focus from brand-led to customer-driven experiences. Key Trends for 2025: - Hyper-Personalization with Privacy: First-party and zero-party data strategies will build customer trust. - Living Cartography in Martech: Dynamic, real-time ecosystems will replace traditional silos. - AI Agents Rise: Enhanced sentiment analysis and multi-lingual, 24/7 support for customers. - Focus on Retention: With acquisition costs soaring, retention strategies will drive customer lifetime value. As AI technologies mature, the balance between innovation, privacy, and customer trust will define market leaders in 2025. ?? Read the full report by CleverTap to explore the future of marketing and customer engagement. https://lnkd.in/dx-7sEgB #MarketingTrends2025 #AIInMarketing #CustomerRetention #Personalization #GenerativeAI

Discover how mid-market brands can thrive with data-driven strategies, AI, and personalized customer journeys in Intuit Mailchimp's "The Revenue Blueprint." Read the Latest full News -?https://lnkd.in/d5QbKv7v #MarTech #MarTechedge #Intuit #MarketingStrategy #RevenueGrowth #DataDrivenMarketing #AIinMarketing #CustomerJourney #EmailMarketing #DigitalTransformation

?? Exciting times in B2B Tech as AI Amps Up Go-To-Market strategies! A clear assessment of the potential AI and a practical approach to transform customer journey touch points with AI can aid businesses to improve velocity of their leads, and efficiencies in their GTM Campaigns. Read more here: https://bit.ly/3xLlN8F #AI #GTM #B2BTech #Sales #Marketing

Artificial intelligence (AI) is revolutionizing sales funnels by offering personalized customer experiences, predictive analytics, and automation. Businesses can enhance efficiency and engagement by leveraging AI to automate repetitive tasks and...

The impact of AI on sales and marketing is truly transformative. From personalized customer experiences to streamlined processes and data-driven insights, AI is redefining how we engage with our audience and optimize our strategies. The future is here—are you ready to embrace it?

The shift from traditional MQL (Marketing Qualified Lead)-driven playbooks to personalized buyer experiences is gaining momentum globally. As per many reports, the market for personalized buyer experiences grew 20%+ in the last year, reaching ~$1.5 billion in value and will hit $2 bn by 2025. That’s crazy!! Companies have already started moving in the directions below: 1. Adopting AI Agents to handle repetitive tasks: They free up human sellers for strategic conversations, improving efficiency. 2. Early-stage communication: AI agents are transforming the initial stages of the buying process, including lead qualification and basic follow-ups, enabling a smoother buyer journey. 3. Marketing priorities shifting: Budgets are increasingly allocated to brand-building and fostering long-term customer relationships, signaling a focus on sustainable growth over short-term metrics. I've really liked how the below AI power platforms are changing the game!! Drift, a Salesloft company Conversica Sybill Floworks To remain competitive and grow fast, one will need to evaluate current sales and marketing strategies. Can you integrate AI tools to streamline repetitive tasks, personalize customer outreach, and enhance overall efficiency? This trend is global. The faster businesses embrace technology to improve sales efficiency, the better they’ll adapt to the changing landscape. I recall this quote from one of the HBR articles: "AI Won’t Replace Humans — But Humans With AI Will Replace Humans Without AI"

Harnessing generative AI (genAI) reshapes the game, fuelling growth and fortifying the bond between sales and marketing. Here's how: Generating More Leads with GenAI: Unleash the power of genAI to pinpoint potential customers and tailor experiences that hit the mark. With data-driven precision, you'll craft compelling campaigns that skyrocket your sales pipeline. Integrating AI Tools into Sales Strategy: Say hello to efficiency. AI automates the mundane, empowering sales pros to focus on what truly matters—building relationships and sealing deals. Enhancing the Connection Between Marketing and Sales with AI: AI bridges the gap between marketing campaigns and sales outreach, ensuring a seamless journey for your customers. Read on for more: https://bit.ly/4bHaTPK #RevenueOperations #Salesforce #AI #SalesStrategy #Growth #AI #Sales #Marketing #CustomerExperience #Innovation

“We had anticipated the initiative would create a deeper resonance with customers, but we didn’t know it would *double* our conversions and create a new level of speed and growth for our org.” Sam Levan from MadKudu recently wrote a piece for The Edge about how his team used revenue AI to achieve true customer centricity — and wow, what a result! By embracing Gong’s Revenue AI Platform, they’ve been able to implement three transformative shifts of their own: 1?? Harness AI to capture customers’ pain points 2?? Refine their messaging to garner 2x website conversion rates 3?? Convert insights into actions that respond directly to customers’ needs True customer centricity is the key to winning in today’s competitive landscape. That means accurate insights aren’t just an advantage, they’re a necessity. Read the full story to see how Sam and his team used Gong to build a revenue powerhouse: https://lnkd.in/gPD7Kyp8

Encouraging, but not surprising. Look at the numbers: ???Global AI chatbot market growth - from $2.6 billion in 2019 to $9.4 billion by 2024, CAGR of 29.7%. (Source: MarketsandMarkets) ???Cost savings - up to 30% in customer support costs can be saved with AI chatbots. (Source: IBM) ???Customer satisfaction - 69% of consumers prefer chatbots for quick communication. (Source: Drift) https://lnkd.in/eBKVNaiY