Have you joined Threads yet? Had a video go viral on TikTok? Or are you sticking to the tried and tested platforms like LinkedIn and Facebook, where you’ve already built up an audience? While the rapid pace of change on social media may seem daunting at first, sometimes it’s all about taking the plunge and trying new things. If you’re not sure how to use social media to scale your business and elevate your marketing, check out the handy guide on our website. Here’s a snippet of what it contains… TL;DR – A quick and easy guide to the benefits of each platform: ?? Threads: A great way to ask questions, get feedback and build a personality for your brand. Do exactly what it says and simply create a thread by replying to your first thread. ?? TikTok: How Gen Z finds your product. They aren’t Googling, they’re searching TikTok. Create an authentic low-fi video within the app, use captions, and show your audience the behind the scenes of creating your product or service. Don’t overthink it. ?? Twitter: Here’s where you flex your thought-leadership. Whenever possible, your tweets should be a thread. The first tweet of the thread should be intriguing and thought-provoking, then subsequent tweets tell the story and report your findings. ?? Facebook: Great for audiences aged 35 and older, paid ads perform really well here, and conversion rates are the most cost effective compared to other platforms. ?? LinkedIn: Create niche content for a professional audience. Performs better on personal accounts than business. Think about using DMs for lead generation. ?? Instagram: Don’t bother with anything but Reels for reach, and Stories – ideally every day – to drive the most engagement. Check out the full article here: https://hubs.li/Q01Yh00J0 And if you’ve got any questions about how to use social media to scale your business, just send us a message. We’re always here to help. #SocialMedia #SocialMediaMarketing #Business #Marketing
