In-Car Payments increase Sales because of Convenience Tech provider?Mavi.io, which creates in-car ordering and payment features, announced Tuesday (March 14) that the YouTuber-helmed virtual restaurant chain will be available for consumers to order from their connected vehicles. “While MrBeast Burger has always prioritized a digital-first approach to customer service, the virtual nature of the restaurant can make it challenging to organically reach new customers,” Stephanie Sollers, CEO of the burger chain’s parent company Virtual Dining Concepts, said in a?statement. “With OnMyWay Commerce, we now have the perfect digital billboard to market our MrBeast Burger brand to any customer, whether they’re loyal MrBeast fans or just hungry drivers looking for fast, delicious food on the go.” MrBeast Burger?is not the first restaurant chain to implement in-car ordering with Mavi.io. Fast-casual chain?BurgerFi?is doing the same. In an?interview?earlier this year with PYMNTS,?Karl Goodhew, BurgerFi’s chief technology officer, spoke to the opportunity that the ordering channel creates to drive large-scale B2B sales. #franchisechat #restaurants #franchise #digital
The entire article from PYMNTS is here: https://www.pymnts.com/restaurant-innovation/2023/mrbeast-burger-taps-in-car-payments-to-boost-convenience/
From the article: "Indeed, for restaurants to remain competitive in the crowded digital world, they must find ways to integrate purchasing opportunities into as many of consumers’ daily routines as possible. Many, for instance, have been integrating ordering into Google Maps to drive conversion in the process of consumers discovering restaurants. Restaurant technology firm Toast, for instance, recently?integrated?Order With Google into its platform. Similarly, Grubhub?added?the ability for restaurants to display their websites built with Direct on their Google Search Business Profiles and to list those sites as the preferred online ordering option on Google platforms." A new SEO opportunity for restaurants, SeoSamba?
Buddy Morin ????, the revolution begins.
Dee Karawadra, how does in car payments work? Are these tech providers also payment processors? Thanks.