New Ideas in Off-Premise Channels for Restaurants "The first-ever restaurant drive-thru concept was launched way back in 1947. Red’s Giant Hamburg drive-thru allowed customers to drive up to a window to place orders and receive their food. Since then drive-thrus have consistently delivered a significant chunk of the revenue in the QSR (Quick Service Restaurant) category. COVID-19 has accelerated the need for restaurants to have a comprehensive drive-thru strategy in place and focus on drive-thru innovation. This was primarily driven by: 1. Heightened anxiety about health and safety 2. Need for greater convenience and flexibility to order food By the end of 2021, every major restaurant brand reported significant drive-through sales growth and drive-thru accounted for 52% of the customer traffic share for QSRs. This trend is not just restricted to QSRs. Even full-service chains, cafes, and pizzerias that have traditionally invested in dine-in spaces are expanding drive-thru options for customers. Recently, Applebee's Neighborhood Grill + Bar revealed that they are planning to aggressively roll out drive-thrus to strengthen off-premise service capability." #franchisechat #restaurants #pickup #franchise
The rest of Will Kelso, working at Interface Systems, excellent article is here: https://interfacesystems.com/blog/drive-thru-concepts/
Which of these 6 ideas do you think makes most sense, Ned Lyerly: 1. Expanded Drive-Thru Lanes 2. Intelligent Outdoor Digital Menu Boards (ODMBs) 3. Gamification for Drive-Thru Employees 4. Computer Vision and Video Analytics at the Drive-Thru 5. AI-Based Voice Assistance 6. Automated Drive-Thru For App Orders
Rumors are that Border Foods LLC has put in a couple of these Taco Bell Defy.
You think Applebee's Neighborhood Grill + Bar can do to go food, a Joe?
Franchise Growth Strategist | Co-Producer of Franchise Chat & Franchise Connect | Empowering Brands on LinkedIn
1 年Here is the concept I am not clear about, from Taco Bell. Why more drive-thru lanes instead of order on phone pick up at location tech? Don't get it. "In June 2022, Taco Bell launched the?Taco Bell Defy?which boasts of four drive-thru lanes, food delivery lifts that eliminate direct contact between customers and employees, and?interactive audio-video technology?for customer service. Separate drive-thru lanes for app pre-orders, drive-in customers, and third-party delivery agents allow Taco Bell to maximize the speed of service and minimize wait times."