Why Did?Nextbite Fail??Who else is at Risk? Many former Nextbite employees brought up quality of food as an issue for the company’s virtual brands, though that’s not an issue exclusive to Nextbite. Multiple sources said that Nextbite sees itself as a tech company first and a food company second, which has sometimes meant that the food itself has taken a backseat. “There’s a huge difference between being a restaurant operator and being a tech guy; operators know right away when you’re a restaurant person,” Kirk Mauriello said. At Profit Cookers?, he provides detailed written instructions for each item of food that the company makes in both English and Spanish in order to avoid complexities. “We did this so the kitchen can operate efficiently; [our operators told us] nobody did this before, probably because they weren’t operators and didn’t know what it is like to run a kitchen.” The best virtual brand companies understand that operators don’t have time, energy, or staffing to deal with making complicated menu items out of the back of their kitchens when they already have their own menus to make, plus a front-of-house operation to deal with. This is a point that multiple sources confirmed on background was a major issue for Nextbite. #franchisechat #restaurants #food #quality #tech
Here is the entire article from Jonna Fantozzi https://www.nrn.com/operations/nextbite-s-failures-are-warning-entire-virtual-restaurant-industry
Michael (Mike) Webster PhD, what do you see here in terms of a failed platform?
Joe, what do you make of MrBeast Burger being the only celebrity brand that worked?
Stephan M. Leuschner, is this just a healthy and normal change in the virtual brands segment?
Profit Cookers
1 年Let’s look at the success of Mr. Beast Burger in another way by using numbers. $100M in sales is an amazing accomplishment, until you look at the numbers. Mr. Beast has 100 Million followers. That comes out to $1 in revenue per follower. But let’s say only 1% of the followers have Mr. Beast Burger available to them for ordering. That is 1M people. If every one of the people order once at $20 per order, you are looking at $20M in revenue. Since this is food we would assume that a Mr. Beast Burger follower would order more than once as there are 365 days a year to order. Do the math, and tell me if you think that Mr. beast Burger is really successful. Sometimes you have to put things into perspective. To me, this brand falls way short of its’ potential.