Technical errors and experience issues are two very different things. ?? Chances are you’ll quickly pick up on errors such as a website malfunctioning, but what about when your website doesn’t have what customers are looking for? Or your pricing page is too confusing for them to convert? Issues like these in the customer journey are much harder to identify — and even harder to solve. Without tools like digital experience analytics and customer feedback, you might not realize they’re in front of you. https://bit.ly/421ZmVL | #DigitalExperience
Serving up Success, One Slice @ a time. Director l SaaS | Experience Management l Digital Transformation | Agile | Program Management
1 年As we talk about increasing engagement, encouraging direct rather than 3rd party delivery interactions, and eliminating pain points and bottlenecks, it’s important to understand the customer journey. Here’s how: see above :)