Liquidity is the essence of business. Do you have enough cash AND access to it in time to meet your current and future needs? So far in part two in our series from Mayfair of the "Four Things to Think About" — we've talked about Rate and Risk. You can always go back or forward if you need a refresher (links at the bottom). Liquidity seems pretty simple as a concept from the outset, but can get messy fast as you think about the different instruments (how we describe accounts, investment, etc — more on this in later posts) you are considering as an investment product. So we need to ask, just how liquid is the instrument? Liquidity is simply how quickly you can access your money. Most traditional banking products, like checking accounts, offer immediate liquidity. But some instruments require you to wait days or more, pay fees, or make you sell that instrument at a loss to get your cash back if you want it sooner than you initially agreed to, and lots of other time related challenges. Interestingly, Mayfair’s take on today’s Fed Rate Increase is that, “no matter what the next Fed meeting in June brings, a Mayfair cash account may be the best way to earn yield while enjoying maximum liquidity and security on your funds.” https://lnkd.in/eiQcEJnK ? Tomorrow in our series, Part 2.4: Effort Want to catch up on the Cash Plan series? Intro https://lnkd.in/eWsYV6xJ 1.1 https://lnkd.in/eF3PJspy 1.2 https://lnkd.in/eqRrfNvb 2.1 https://lnkd.in/g7um9RSU 2.2 https://lnkd.in/eT822qsh #founders #finance101 #liquidity
President at Gently Ventures | Co-founder of PurpleAcorn.io | AI Explorer & Builder
1 年... did you catch my mistake? Part 2.3 of the series... oh well! ;) See you tomorrow!