Agribusiness Psychotherapist | Keeper of the Language | Closing The Category Gap In Agriculture
The language you use matters. The best marketing is a flow from language ?? to worldview ?? to action ?? to outcome. The conversations in your market today are a result of the language somebody crafted and circulated in the past. The fastest and most effective way to improve the outcomes in your space is to take control of the language your customers use to describe their problems and your solution. This is the reason word-of-mouth advertising will always be the most important marketing you can do. And why the focus of your marketing programs should be rewriting the story that’s inside the customer’s head. It is incumbent upon #agtech startups to educate our audiences on what language to use when they are at the coffee shop, in their community, and shopping for solutions. If you own the language, you own the outcome. Make something different. Make people care. Make fans, not followers. #agtech #agribusiness #marketing #categorydesign
I help your kid become a varsity catcher & better leader | Founder of Catching Made Simple | Co-Founder of Not Your Average Baseball
1 年Such an interesting idea Dan Schultz. I was just talking with John Rougeux ?? about how creating language around the problem that exists is just as powerful as creating language around the solution. Language matters a lot!