?? In the next instalment of our global series, "Your Window To the World", we look to India!? Home to 17% of the world's total population, India presents a massive opportunity for cross-border advertisers. ??? Learn more about this billion-sized market as we unveil its unique trends and consumer insights with Reena Mishra, Microsoft Advertising’s Senior Partner Sales Executive for India and Southeast Asia, and Aditya Varadarajan, Head of Business at Microsoft Advertising and InMobi for India and Southeast Asia. ?? #MSFTAds #MicrosoftAdvertising #PerformanceMarketing #CrossBorder #India