"#Risk taking, the engine driving business, is vital to companies seeking market success. #Risks are, however, often thought of only as hazards,despite the fact that they can present significant opportunities and possibilities for organizational innovation and new competitive advantage leading to short- and long-term profitability. In fact, risk and opportunity are a duality—like two sides to the same coin. Managing hazardous risk has been increasingly recognized as a critical business issue prompted by events as diverse as the financial debacles of companies"
