Atomic Digital Design的动态

CROCODILE spoken here ?? Lacoste unveiled its new and largest flagship on Champs-élysées last week. A 17,200 square feet store, the Lacoste Arena is a perfect example of how brands can reinvent their IRL spaces. Packed with Insta-worthy experiences, the new storefront includes a sustainable corner dedicated to Durable Elegance, an interactive Croco Wall and a customisation in-store atelier. The brand is dabbling in a new augmented reality format: EXPERIENCE crocodiles come to life in front of your eyes upon scanning QR codes disseminated around the store. (??watch out for the one floating and diving at the entrance area). Try these 3??AR experiences now! In-store only: https://lnkd.in/eprsbkYs In-store and on Instagram: https://lnkd.in/esfrWGrJ https://lnkd.in/ebsEVh33 Huge thank you to everyone who made this project possible Axel "Cheeky" Luzayadio Audrey Dejoux Maxime COETTE Julien Frazak Gautier Jacquet Ouali C. Davy Carretta Fatma Laadhari Florian Roussy Jean-Baptiste Llorca Jérémie Dupas Lucas Belot Mathieu Harribey Sam Guilmard Pierre G. Nicolas Gauvin David Letourneau ?? Giulia Demont Etienne D. Thomas DIDIER Gabriel Picard Antoine VU Sophie Thi Pauline Le Martret Adelyne CAZOT Benjamin Cornut Pierre F. Nazira Sen More AR experiences at www.atomicdigital.design #LacosteArena #AtomicDigitalDesign #poweredbyADD #paris #socialmedia #digital #augmentedreality #realiteeaugmentee #AR