The irony of every social media platform out there is– algorithms are constantly on the move. Before you know it, everything on the platforms alters in a snap. The super professional platform LinkedIn is no different. Social media platforms are secretive about their shifting algorithms. The same goes for the mighty LinkedIn too. But yes, with some tips and tricks, you can cope with the forever evolving algorithms. Before all that, let's find out how LinkedIn algorithms work! Starts with Initial Filter: Every time you post content or picture on LinkedIn, an automated bot automatically places it into 1 of the 3 categories: ● ? ? Spam ● ? ? Low-quality ● ? ? Clear Testing Session: Once the robots have filtered your content, they send it to your audience to see how good the content is. At this stage, your content must be marked safe from the "Report as Spam" or "Hide posts from" options. The initial engagement decides whether the content is befitting for strutting on LinkedIn. Content Scoring: Think of it like scoring in tennis. - One reaction is equal to 1 point. - One comment equals 2 points. - One share equals 3 points. This is how algorithms work in LinkedIn. Real People Assessment: If your content bags a decent engagement, it will appear outside your network. Too much popularity labels your content with the Trending tag. So looking for ways to rock the LinkedIn algorithms! Here's how to do it! ● ? ? Post at the right time. Best Time to Post: 8-10 am or 5-6 pm. (Based on the USA) Worst Time to Post: 10 pm - 6 am. ● ? ? Choose the accurate content. LinkedIn algorithms crave job posts, news, and content that develops one's career. To accommodate that. ● ? ? LinkedIn Messaging & Commenting: See an interesting article? Share your thoughts by comments or messages. ● ? ? Use the Publisher Tool: LinkedIn circulates content diversely that originates from LinkedIn Publisher Tool. ● ? ? Choose Audience Strategically: Keep your profile public. Let people find you. Connect to those relevant to your niche. And that's how you beat the changes of LinkedIn algorithms. Ready to take a shot? #linkedin #linkedintip
