Claire Burdett的动态

My new book, Social Goodness, is now in print! ?? Nobody was expecting what happened in 2020, but amazingly, some businesses managed to thrive in the extremely challenging business climate that the pandemic produced. In Social Goodness, I investigate how COVID turned numerous emerging trends into a ‘mega trend’. I look at the trends that make up the greater whole aka Social Goodness, including the decline in trust, the circular economy, sustainability, humaning, green investing, allyship, and ESG, how those trends are interlinked, and why some companies are getting it right while others are experiencing severe backlash and criticism. I also examine why advertising is bad for your brand, and how the inevitable changes to digital & social advertising as the result of the demand for greater data privacy will impact brands in the near future - and what companies can do about it. Aimed at C-suite executives, business owners, and entrepreneurs, as well as social media and marketing professionals who want to ensure their brands survive. Find out more on the website (below). Signed copies available. #socialgoodness #advertising #digitalmarketing #socialmedia #sustainability #circulareconomy #businessbooks #ceoinsights