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Ad spend investor, Founder of Order Legend. I spend my capital to help Shopify stores get incremental orders through Google ads. 1000+ stores, $10 million+ sales, orderlegend.com

There's something that gets whispered about in the corners of the commerce ecosystem that seems to come up more often in my conversations with vendors in the space and that's the concept of the centralized platforms competing with the ecosystem over time. The obvious platform where this is well underway is Shopify. Multiple ecosystem vendors are diversifying away from Shopify (typically starting with BigCommerce). I believe this is fantastic news for merchants and potentially troubling for Shopify. Having a proprietary Composable Commerce platform with its own take on an integration/application framework isn't the answer either. This isn't true composable commerce, leads to vendor lock-in, and ultimately competes with the ecosystem as the platform swallows up more and more functionality and becomes a quasi-monolith. Commoditization of the commerce space is also well underway and what the industry is really missing is a decentralized commerce logic orchestration layer. For more on this topic and why decentralization matters I'd highly recommend reading this post by Chris Dixon (partner at a16z): https://lnkd.in/dDrXYtg #headless #headlesscommerce #headlesscms #mach #composablecommerce #jamstack #commerce #ecommerce #microservices

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Alex Levashov

eCommerce, AI, Data Science, Project Management, Automation. MBA, Magento/Adobe, Databricks Certified

4 年

Well said. Shopify builds a walled garden.

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yes to this. happens in most markets as businesses look for new ways to create revenue, encroaching on partnerships/users, migrating from cooperate towards compete. Amazon anyone?! great visuals Adam Sturrock

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