Andrei Zinkevich的动态

I spent 2 months creating a go-to-market strategy and developing lead generation and sales processes for my client from scratch. I spent the next two months on account research, personalized proposals, warming-up target accounts, and outreach to get these results: Strategic accounts that replied: 12/30 Reply rate - 37% Sales pipeline generated - $300k While from first glance, it seems that it took too long to orchestrate the campaign, it was even faster than I expected. Here is why. I got a request from a custom software development company that was struggling with lead generation. They've never done marketing, worked as a "one size fits all" vendor, and grew by referrals and roadshows. During the discovery call, they mentioned that they do traditional email and LinkedIn outreach, but had a miserable reply rate. Besides referrals, they attended roadshows booking meetings with event attendees, and presenting their services. The only problem was that they saw a massive drop-off after these meetings (5% reply to after-event follow-ups). During the full-funnel summit, I've chatted about this case study with Stu Heinecke, who inspired me. Listen to the whole story in the video. P.S. If you'd like to read the entire case study, comment +, and I'll pm you. #b2bmarketing