THE RESEARCH IS OUT! After weeks of hard work, my report, “Influencer Marketing In a COVID-19 Era” is available below. It’s full of lots of data and interviews with not just influencers but also with marketers and talent representatives from top firms such as Intuit, Weber Shandwick, FleishmanHillard and United Talent Agency (among many others). It’s done under my new brand, The P.O.V. (website coming soon). None of this would have been possible without those who graciously gave their time: Marketers: Brad Fitzgerald, Stacie Grissom, Katherine Ullsvik, Grace Sedgewick, Larry Vincent, Ashton L. Beck (He/Him), Lauren Gilliam, Shawn Dennis, Jason Falls, Leslie Sherman Talent reps: Barbara Jones, Jess Hunichen, Brian Sokolik, Libby Warren, Alex Goodman Influencers: Reese Gonzales, MBA, Rachel Mooreland, Hannah Wilson, Venita Aspen, Kevin McClintock Behind the scenes: Lindsey Rasie, Mark Golde, Jeff Musial, Sarah (Hahn) Eskenazi, Kevin Cencula, David Branch, Alejandro Bolívar-Cervoni, Nancy Weigley (yes, my mom edited!) Let me know what you think! And tag someone who would enjoy the insights from the report! #marketing #influencers #marketresearch
Very interesting article Sam. Thanks for the huge effort of investigating a very timely trend.
Congrats!
Great work! It’s really great to see you turn a road block into an opportunity to shine. This work will speak loudly to recruiters!
Very interesting research, and quite a timely topic. Thanks for putting this out there – it's fun to read your stuff!
Sam, per usual I am enamored with your tone of voice. I really love this quote from one of your influencers: "I look at [the brand's] history; has their talent been diverse in the past? ... And if it hasn’t, are they making efforts to genuinely do better, or am I being used as a box check?” I'm really curious how brands will navigate the concept of "authenticity" in their marketing moving forward. We've seen many brands lately with "we care" and "we stand with you" messaging, but I've seen mixed reactions to this by consumers - particularly when it feels like a hollow gesture and bandwagoning.
I grow profits for businesses advising on strategy, marketing and PR
4 年Congrats Sam! Looking forward to craving out some time today to read more closely and really chew on your findings. I know several who will also be equally interested. Are you going to make it available on a website as well?