Dominic de Souza的动态

Transcript

Hey there! Are you telling stories for your brand? Because if you're not, well there's this rising fascination all around us. Brand storytelling has been a buzzword for the last couple of years now. And a lot of small businesses are fascinated with the possibility for telling more stories for their brand, but they don't know how to do it, they don't know where to start, and they're assuming that it means making stuff up. I'm Dominic de Souza, Tribe Storyteller. What I'm looking to do is to help you start doing that. So about a year ago, I started blogging through this idea forming in my mind. There has to be a framework that small businesses can follow. Rinse and repeat. Anybody can do it, and even if you do it badly, you're gonna come out ahead. You're gonna be doing it better than your competition - who isn't doing it at all. So what is that that framework? What's the idea? It's to start with you. It starts with your story. It starts with getting clear about your brand. That's something that I've been very fortunate to do with a ton of the small businesses that I've been working with. And that's identifying their distinction. Identifying how they approach their business, and find out why they're wildly passionate about what they do. Find out why they will never deliver their service in another way, because it's so deeply personal to them. They're so inspired by it. Now, once you do that, once you've identified that, once that's clearly presented on your website, on your marketing materials, it's part of your messaging, you've clarified that, once you do that - your origin story - people can then understand why they should get engaged with you. Because you're not looking to engage with everybody. You're looking to engage with all the people who love what you love, who believe what you believe, and want to buy into what you're doing. So that's step one, your origin story. Step two is identifying your storytelling potential, how you're affecting other people, what are their stories? Because your tribe, the people who love what you're doing, each of them have their problems. Things that they can't fix or solve. And that's why they're hiring you to step in and help them do it. And with your support and with your help, their lives are now transformed. They're now able to transition from from point of pain into hopefully success, hopefully thriving. What is that story? How can you use those stories to help you find more people to build more credibility for your brand, to humanize your brand. So that's step two: start telling those stories. Step three is to then refine the stories that that you're telling to start finding the ones that best reflect you and your brand. And start reining it in. What you're doing is you're using your audience to help you find an audience that loves and believe what you love. So if you haven't seen them I've been really fortunate to be on a couple of podcasts (they're linked on my LinkedIn profile.) Have a have a quick listen. It's been amazing to be talking with a couple of people who are into sales and so on, like Jules White and Keri Roberts. They're validating this idea with me that small businesses, all over the place, are are hungry to start doing more storytelling because of the amazing impact that it has on their business, for their clients, and for their audience. So if you're not already doing it, and you're interested in getting it going, let's connect. I'd love to meet you. I'd love to start helping you discover your story, your storytelling potential, and start applying this framework for you and your business. So let's connect!