PITFALLS OF THE PLATFORM MODEL Adopting the [dual-sided] platform strategic choice (or Dominant Exchange in the Penta Model*) and setting up the subsequent business model, doesn’t come without pitfalls and traps. Google has just fallen in one of them, at a cost of 1.5 billion Euros: https://lnkd.in/euGau4w * What Strategic Choices do we have https://lnkd.in/eRe4YXi