Chief Data & AI Strategy Officer at ThoughtSpot, Host of award winning The Data Chief podcast, DataIQ 100, CDO Mag 100, WLDA Motivator of the Year ??
The 2019 #Analytics and #BusinessIntelligence Magic Quadrant just published! We really hope you will go beyond the dots and read the note. Here are the biggest mistakes people make when using any MQ. 1. Looking only at the graphic. At a minimum, read your vendor write ups and the market overview. If you read the MQ via PDF, that’s on page 44 (go figure). 2. Assuming "completeness of vision" is only the product roadmap. The placement along the X-axis does include the vendor's vision, or roadmap, but it also includes a number of other factors such as market understanding, sales and marketing strategy, and vertical solutions. 3. Reading the MQ via a PDF. If you really want to understand all the drivers that go into both axes, use the interactive version. This allows you to set your own weights. 4. Using Only the MQ. If you rely ONLY on the MQ for your investment decisions, you are making a mistake. Use the Critical Capabilities which focuses on product strengths and weaknesses. There are also survey notes, market guides, cool vendors, and so many toolkits to help you on your evaluation. Rita Sallam, @Austin Kronz, James Richardson Gartner https://lnkd.in/eMtyyGY
Mico Y.
6 年
Cindi Howson?so only customers can see the quadrant now. It seems it was being released then pulled yesterday.. now there is hardly anything online about it. I can only imagine that some big company has again dropped in the quadrant and a result this is part of damage control. Very weird release here.. lots of folks wondering what is going on. Just thought to share.?
Cindy Thanks for emphasis on numbers and facts to determine “reality “