The coming deluge of interactive content! Option A - Stop and read this post. Option B - Keep scrolling and miss out on an awesome idea! I can feel it. It won’t stop now. Post Bandersnatch, we will face an avalanche of ‘interactive content - movies, shows, and ads’. Most will be junk. Most of the rest will get a lukewarm response. Why? Because humans are basically lazy. They like to outsource as many tasks and as much decision making to trustworthy sources as possible. Most people do not want to be actively entertained. They want to be passively entertained. What do you feel? https://lnkd.in/fW-D5Y3
Client Services & Digital Marketing Leader | APAC & Global Markets | Brand & Revenue Growth
6 年Agree Shalu. Bandersnatch wasn’t awesome but did enough to get others to jump on the bandwagon. Now the gimmick will take over and content quality will drop. Kind of like any new idea in advertising :)