I am surprised that it is surprising that brand loyalty is dying/dead! Loyalty for things that are non-human is a silly idea to start with! Can you think of something that you are loyal to - that is not human (or a pet!)? https://lnkd.in/fxaNF-x
I am surprised that it is surprising that brand loyalty is dying/dead! Loyalty for things that are non-human is a silly idea to start with! Can you think of something that you are loyal to - that is not human (or a pet!)? https://lnkd.in/fxaNF-x
Payments Product Leader @ Amazon | Leading Cash payment products globally
6 年I think the difference lies in giving up and not really loyalty. Non-human things are easier to give up and move on compared to human things (should be obvious). Countless people follow brands, music bands etc. like a cult so loyalty isn't absent