Day 2:?Why a paid version of FB is inevitable. - With the existing model, the only way to make more money is to serve more ads - which is irritating to most users.? - There is limited headroom to grow - FB is already being used by over 2B users who use FB for around hour a day. An average user helps FB earn approx $2 per month (probably around 1k ad impressions). A premium fee of $9.99 per month sounds great for Facebook. - FB is competing for user attention and time with other ad-free options like Netflix. (users just want their daily dose of stimulation - don’t care if it is provided by Obama or their neighbour's cat. - Youtube premium and Spotify have shown it is possible to have both versions co-exist. - A large number of folks seem ready to pay. https://lnkd.in/fNuYP2Q - FB could also integrate an ads-free version of FB Watch with it's premium version and compete with Netflix. - Zuckerberg has already hinted at a paid version ... and I think it is time! - https://lnkd.in/f_4rTaA
