Whole Foods intros click-and-collect
Whole Foods is adding a “click-and-collect” option to its site, allowing shoppers to order groceries online and then drive to the store and have employees deliver the orders to their cars. Rivals Walmart and Kroger’s have already introduced this service. Parent company Amazon is offering the service only to its Prime customers for now, in a bid “to make its subscription service more attractive after raising the annual fee by 20% to $119,” according to The Wall Street Journal. Delivering groceries to shoppers’ homes is less profitable than the “click-and-collect” method. Whole Foods customers will have the choice of paying $4.99 to get their orders ready in 30 minutes, or receive them free in an hour.