Spotify is reinventing the soundtrack
Spotify is upending another longtime music industry staple: the soundtrack album. The streaming giant has begun partnering with film studios to create playlists for films, rather than the traditional path of releasing an album, according to The Wall Street Journal. Its first project is a playlist for the new film “Mid90s,” which needed no extra licensing as all the songs are already available on the platform. Spotify has made a name for itself through its playlists, which can attract up to 10 million followers.