Nestlé has launched a new snack bar wrapper made out of paper. The food giant says it’s hoping to extend the YES! bar packaging to its other confectionery products in its bid to make all of its packaging reusable or recyclable by 2025. The move, which it calls an industry first, comes after the company was criticized by environmental group Greenpeace for failing to cut back on single-use plastics fast enough.
Nestle launches paper packaging for snack bars. I chatted to Reuters about the move.
This paper wrapper is a further step in Nestlé’s commitment to make all its packaging recyclable or reusable by 2025. #recyclable
Nestlé will start to use sustainable materials as paper in order to eliminate the plastic packaged. #sustainability #innovation
Let’s hope all manufacturing takes up the challenge now as consumers reward those like Nestle.
Following Nestlé bold statement on January 15th that struck a huge chord, we are now seeing first results. This is what was outlined which all other corporates should heed: “100% recyclability is not enough to successfully tackle the plastics waste crisis. We need to push the boundaries and do more. We are determined to look at every option to solve this complex challenge and embrace multiple solutions that can have an impact now. We believe in the value of recyclable and compostable paper-based materials and biodegradable polymers, in particular where recycling infrastructure does not exist.” We also learned that Nestlé has opened a new R&D Centre in Lausanne where they are recruiting packaging and materials experts as well as linking to prominent academics in the field of materials and processes. They are making a GENUINE commitment. By the end of 2019 we will see #PlasticFree Smarties but first out of the gate is Nesquik. The new pouch is made of a coated paper that is recyclable in the paper stream. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC). The pouches have been extensively tested to make sure they keep the Nesquik powder in perfect condition during transport and storage. https://lnkd.in/e6u9Zac
Head of Investments UBP Luxembourg
One step in the right direction. Trust Nestlé to do many more steps.