Making an argument? Keep it simple
When we’re passionate about making a persuasive case to others, many of us opt to pile on the supporting evidence. But when it comes to argumentation, less is often more, according to London Business School’s Niro Sivanathan. When we take an “everything but the kitchen sink†approach to persuasion, our argument often suffers from a “dilution effectâ€, where stronger evidence mixes with the weak, making everything seem average. To make your case, go for short and sweet.