Lady Gaga gets lippy with Amazon
Cathy Anderson
LinkedIn Senior Editor | Sustainability and LGBTQIA+ writer | Highly skilled subeditor and proof-reader | Small business owner and lifelong learner
Lady Gaga is set to launch a new make-up line exclusively with Amazon, as the online retail giant tightens its grip on the beauty industry. Available worldwide in September, the Oscar winner’s Haus Laboratories will be the first major cosmetics brand to be unleashed by the U.S. company. Amazon sales of health, personal care and beauty products jumped 38% to $16 billion last year. Celebrity beauty brands are big business, with Kylie Jenner’s Kylie Cosmetics and singer Rihanna’s Fenty Beauty worth an estimated $900 million and $563 million, respectively.
Art Director/UX Designer
Seems like a very strange move from an alignment standpoint