Gizmodo sold to hedge fund
Great Hill Partners will acquire Gizmodo Media Group and The Onion from Univision Communications, ending the Spanish-language media company’s ownership of English-language websites. While no deal price has been disclosed by the companies, the hedge fund is expected to pay much less than the $135 million Univision paid for the websites in 2016, reports The Wall Street Journal, citing anonymous sources. Gizmodo Media Group sites include Jezebel, Earther and The Root.
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"The brands moving from Univision to G/O Media are: Gizmodo (technology), Jalopnik (car culture), Jezebel (modern women's interests), Deadspin (sports), Lifehacker (life tips and hacks), Kotaku (gaming), and The Root (African-American news and culture)" are all major markets that? are gaining a lot of attention.? Well played, G/O media and the acquisition of The Onion reveals you're smart :)