Easyjet defends football price surge

So let's get this straight: Easy Jet use a system that opportunistically maximises profit during high demand, then deny being opportunistic when that system starts gouging loyal football fans... exactly how it is supposed to ?? The CEO of Easy Jet should at least use some of the excess profits to offset the cost to fans (as well as the carbon footprint). Failing that, he should at least do us the courtesy of laughing maniacally in our faces and money fighting with his execs like a proper robber baron would. #easyjet #pricegouge #itchychin https://lnkd.in/e5wASdq

It's the old argument about snow shovels after a blizzard or Uber surge pricing in a rainstorm. As consumers, we find it unpalatable when we're on the wrong side of the demand curve -especially when it's unavoidable - but when we fly off-peak we absolutely expect to benefit from significantly lower prices. Perhaps there is a case to suggest a natural cap? What if seats never exceed more than 4 times the average day-to-day cost for that route? https://lnkd.in/dhfGTbZ #behaviouraleconomics #nudge

Dynamic pricing model does exactly what it's supposed to in the face of an extraordinary demand surge. Media goes to town. Maybe the football clubs earning ￡100m+ from their Champions League revenue could help out their fans (who I DO have sympathy for). The more interesting point is how some commercial models get vilified in the media narrative while others fly under the radar. https://lnkd.in/eq2fRN6

Demand based pricing- is this the modern and best use of limited inventory or brand suicide? Discuss.

Demand based pricing- is this the modern and best use of limited inventory or brand suicide? Discuss.