Do you really need a cover letter?
Cover letters are likely growing in importance because it’s another way for job seekers to stand out among the crowd. Wendi Weiner, who is a personal branding and career expert at The Writing Guru, says “You may need to write out a well-crafted cover letter that showcases why you’re different than the other applicants.” She suggests in the latest edition of #GetHired:
? Keep it under 250 words
? Explain why you want the job
? Relate past successes to the employer’s needs
? Write a main letter that’s tweaked for each employer
? Proofread before hitting send
? Try getting the hiring manager’s name
- What’s your best piece of advice about writing cover letters? Tell us in the comments here.
I help leaders scale their careers and companies. Executive Coaching and Executive Career Coaching | Media Career Expert
100%, yes, always, in my opinion. Even if only 25% of hiring managers or recruiters ever read them, the fact that some people DO care means that not taking the time to create one is like stepping up to a casino table and only placing .75 for a $1 bet. In this market, I'd place $1 bet every. single. time. for your best possible chances. The only time a cover letter can hurt you is if it's not done carefully (there are errors, you've used the wrong company name, like Wendi Weiner, Esq., The Writing Guru? notes, or it's just boring). Otherwise, there's only upside to taking the time to tell a story about what lights you up professionally, in a way that increases your Know/Like/Trust factor with the potential employer. Some recruiters recently remarked that if your resume's not calibrated correctly, a cover letter's not going to save your candidacy, but I do think that sometimes there's a human touch in a cover letter (if done well) that helps people stop and take a second look, and consider you more carefully than they otherwise would.