Diwali launch likely for RIL e-tail

Rural Retail and e-Commerce based acquisition. The next push of Reliance to have the majority of Digital India. One of the critical pillar of Digital business, Entertainment/content space is already n control, Reliance will big way target commerce now. Liking the aggression. #digitization #entertainment #marketing #acquisitions #business #Digital

Reliance is likely to en-cash on Amazon, Flipkart woes With the changing dynamics in the eCommerce market and the stringent rules and regulation implemented by the Government, Reliance is much likely to emerge as a much sorted player and will eventually capture the market share from the bigwigs Amazon, Walmart Inc's Flipkart. - Reliance will launch new e-commerce platform for about 1.2 million retailers and store owners in Gujarat. - Platform will be a collaborative product of Reliance Jio and Retail, to fuel the growth momentum. - It will use the new technology – augmented reality, holographs and virtual reality to give customers a good shopping experience.

If you are an e-commerce company, how do you react to new regulations and Reliance entering the arena? Start with shifting your focus from customer acquisition to customer retention/engagement, unless you are Amazon. Industry must recognize that it is bleeding and the growth that was promised hasn't really come. Unlike the US, where Amazon pioneered e-commerce, and China, which practically has 2 players and government protection, Indian e-commerce market is marred by hyper-competition, extremely price-conscious consumer and poor logistics infrastructure. After more than a decade, e-commerce is merely 3% of retail in India whereas the figure for China is 35% and for the US, 10%. China’s GDP is 4x-5x times that of India’s whereas its e-commerce sales are nearly 30x. The industry has over-estimated the buying power of so called ‘Indian middle class - which has been the dominant narrative for the past decade. However, this middle-class' consumption ability is questionable. Most are still managing basics and there may be just 70-80 million true e-commerce customers. With stricter norms and an aggressive competitor on the horizon, running after tier 3 city customers could accelerate the bleeding. #ecommerce #amazon #flipkart #paytm #ebay #reliance #strategy #growth