Daimler and BMW say they’re building a $1 billion war chest to battle Uber, Lyft and others for world domination of the ride-hailing and car-sharing businesses. The plan, which will add 1,000 jobs to mobility units at the companies, will initially focus on Europe and may include acquisitions. While Uber is poised to list shares this year at valuations of as high as $120 billion, the German carmakers say their “unified platform” should interest investors.
Managing Director - HR, Transformation and Governement - Sia Partners
Huge impact for 60 millions users over the world : Mercedes and BMW merge 14 services into 5 services (Reach Now for multimodal, Charge Now for car charging, Free Now for ride-hailing, Park Now for parking and Share now for car sharing) to fight better Waymo or Uber. For exanple, Car2Go in Montreal or Kapten/Chauffeur Privé in France will be impacted.
CMO at EDB, Wall Street Journal bestselling author of the Digital Helix. Host of Futures in Focus podcast on iTunes (4 years on Forbes). Thinkers 360 global top 10 AI influencer.
Pay per use for cars? Not that unusual a way to think when we do it for Uber or Home Away or maybe near everything else in a digitally transforming world. The 7 digital drivers change will change how we should think about how we build to thrive in a transforming world. Try the engine at the site.
Looks like a very complete mobility pack. I can see myself using all them, while I keep driving my own car. Would love to have your points of view in the comments! :) The venture has five strands: - REACH NOW for route management and booking service, - CHARGE NOW for electric car charging, - FREE NOW for taxi ride-hailing, - PARK NOW for parking services, and - SHARE NOW for car-sharing. #routing #mobilization #electriccars #shares #hail #smartmobility #automotive Read more at
Strategy, Corporate Governance and Digital Transformation Championing Digital Transformation in the Boardroom
In my last article of 16th Nov., "Digital Transformation – Management Dilemma of Dealing with Disruption", I had talked about iterative disruption experimentation of BMW to give disrupters a sound fight. It seems my prediction is coming true. Traditional organisations have to evaluate their strength and take bold steps to challenge the gig economy players on their own turf successfully. Let us see how the game plays out for BMW and Daimler ? https://lnkd.in/emzgvMW #uber #lyft #digitaltrasformation #gigeconomy #bmw #daimler