Cigarettes get a boring makeover
Cigarette packaging is about to get uglier as part of an effort to curb the appeal of smoking. Health Canada hopes new requirements taking effect Nov. 9, including using brown colours, grey text, minimalist design and standard sizing, will better convey the associated health risks, after research found that more eye-catching cigarettes were perceived as less harmful. Though Canada is “leading the charge” on curbing tobacco's appeal, some manufacturers object to the change, saying it will “boost illicit sale of tobacco products” and ramp up supply chain costs.
Computer/Financial Specialist
Can someone please just name a positive, redeeming quality of cigarettes? I've waited my whole life for an answer, still confused on this one