Twenty years ago, China held the lowest position on the list of the 15 largest markets for outbound travel. Recent data shows that the country has taken the number one spot, totaling over 143 million departures as of 2017. Reports suggest that an increase in leisure time and social media pressure have encouraged the spike in travel among Chinese tourists.
This article has a good coverage of current slowdown of Chinese outbound tourists to the US and the world, as known, tourism demand is vulnerable that can be impacted by the factors of PESTEL, thus the reactions could be less effective to the change of overall circumstances, however even the whole market is deteriorated, there is still evidence of opportunities in there. #chinesetourismslowdown #tourismeconomics #tradewars
Executive Vice President & Global Chief Branding and Commercial Officer at Radisson Hotel Group
Fascinating to see this new research showing that people from second-tier cities across China are driving the rapid rise in international travel among Chinese tourists. This insight is crucial for brands looking to attract this growing market as it highlights the consumers we need to reach and can help us to create a stronger connection with them
Watch 20 years of outbound international travel come to life, thanks to the Skift Research team https://bit.ly/31GcuBR