AMC joins the streaming wars
The world’s largest theater chain is joining the streaming wars. AMC Entertainment’s online video store will peddle roughly 2,000 films for sale or rent ?— in direct competition with Apple, Amazon and other a-la-carte streamers. Like its competitors, AMC’s streaming films will arrive 90 days after their cinema run. The move acknowledges that Hollywood sees its future in streaming. Theaters have plumped ticket and concession prices in recent years as sales have flattened — a strategy experts caution “has its limits.”