Amazon gets gin on the act

It's gin o'clock for Amazon - the company has launched its first own-label spirit in the UK, Tovess Gin. The spirit is the U.K.'s favourite, and Amazon is growing its list of private brands.

The consumer appetite for gin continues to grow at an explosive rate. Sales in UK for 12 months to March 2019 smashed GBP 2 billion for the first time - 76 million bottles. Forecast to hit 100 million bottle sales in next 12 months. Gin is in!

Gin is the UK's favourite spirit and enters the Office for National Statistics (ONS) basket of goods. Down to increase range of choice, premiumisation, better tonics and some fantastic on-trade experiences. Still not quite back to the level of annual consumption in England of 10 litres per person back in 1740....

4 years ago, 43% of 18-24s told us that they drink gin, it’s now 55%. So what has happened? #kantar #brands #gin

751% Growth ! ”That's how much sales of flavoured gin increased by in the UK in 2018 according to WSTA with the ever-growing gin-bubble expanding. The more “British”, the greater the appeal. Parma violet, rhubarb and strawberry are leading the way. Coloured and botanically fragrant are also of interest in retail and impulse sector ! “ Great article on the flavour “Gin Boom” in the UK ??????