A Disney icon turns 90 years old
Disney is pouring all of its marketing might into celebrating Mickey Mouse’s 90th birthday this month, revving its cross-promotional machine up to what The New York Times says is perhaps “its highest level yet.” The company has created cupcakes the size of cars, collaborated with a dozen fashion designers and created more than 30 books to mark the occasion. Mickey, Minnie, Pluto and Goofy are Disney’s greatest money-making products — bringing home at least $3.2 billion per year in retail sales.